We grow the sport by highlighting great people. The clubs, trainers, handlers, organizations, and brands behind dog sports deserve to be seen — and when they are, the whole sport gets stronger. That belief is why K9 Sports Marketing exists.
Protection Sports We Compete In
Brands Built
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Deeply immersed in the K9 world — competing, training, building community — our founder kept seeing the same problem: dog sports are full of extraordinary people the wider world never hears about. Clubs running world-class trials on volunteer hours. Trainers producing champions. Handlers dedicating their lives to the sport. All of it nearly invisible outside the community.
That's why we built K9 Sports Nation — now one of the leading digital platforms for working dog competitors — and then K9 Sports Marketing, a partner dedicated to one mission: helping dog sports grow by giving the people behind the sport the visibility they deserve.
Learn more about our founder, Becca Sharp, and the firsthand experience behind the work.
Websites, branding, content, and marketing are the tools — not the point. The point is more people finding the sport, more members joining clubs, more recognition for the trainers and handlers who make it great. We understand what drives this community because we're part of it, and everything we build is built to grow it.
Every project starts with the same question: does this bring more people into dog sports? More spectators, more members, more first-time handlers. When the sport grows, everyone in it wins.
The sport is full of remarkable clubs, trainers, and handlers most of the world never hears about. Our job is to change that — better stories, better visibility, more recognition for the people who earn it.
We live this community — training, trialing, and titling our own dogs. We're not running campaigns from the outside; we're building up the sport we're part of, one club, trainer, and brand at a time.
Whether you're a club, trainer, handler, organization, or brand — let's talk about getting your corner of the sport the attention it deserves.